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Djordje Djokic Djordje Djokic 5 years ago in Editorials 0

To keep up with the expectations of an average fan and honor their need for instant gratification, almost all musicians now embed music players on their sites. They also connect their releases with popular online stores, create detailed album showcases, organize their music into playlists, embed YouTube videos, and connect their events pages to ticket sales websites. All of that is done to ensure the audience can complete most actions in as few clicks as possible on one site only (except for when they’re redirected to external ticket services) and prevent them from going elsewhere to find the content they’re interested in.

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