WordPress plugin valuation: how we price a plugin business flipwp.co

Most WordPress plugin businesses sell for 1.5 to 2.5 times their annual revenue. That’s the short answer to WordPress plugin valuation; where a business lands in that range, or outside it, depends on how its revenue is made and where it’s heading. We help most sellers on FlipWP set their asking price, and this is how we do it.

When we started FlipWP in 2021, 2 to 4 times annual revenue was a common benchmark, and this post used to say so. Prices have come down since: 3 times revenue is now the exception, and needs a strong case.

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