WordPress plugin business financials: what to give a buyer flipwp.co

When you sell a plugin, the numbers are the first thing a buyer asks for and the first thing they check. Getting your WordPress plugin business financials right before you list saves weeks: a buyer who finds that a figure was gross rather than net, or included consulting work, starts doubting the rest. We run FlipWP, a marketplace for buying and selling WordPress businesses, and most of the figures we rework with sellers before a listing goes out come down to a handful of terms. This guide explains them, and shows how to get from your payment dashboard to numbers a buyer will trust.

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