E148 – 10 Years of Driving Success Through MVPs (Kim Coleman, Paid Memberships Pro) wpmrr.com

In today’s episode, Joe talks to Kim Coleman, the co-founder of Paid Memberships Pro – the most complete WordPress membership plugin. She has her hand in all aspects of the development, management, and marketing for the product and the team. She oversees frontend development for the core open source plugin and over 75 Add Ons.

They discuss the value of MVP in growing a business, catering to customer needs, and building and testing new features through the community. They also touch on the importance of formulating the right content for branding, and membership pricing and discount schemes.